Chatbots and voice assistants are making it easier to automate and interconnect your life with the latest technology. But without the right design, your assistant can add challenges to users’ lives. That takes away from creating an enhanced user experience. That’s why chat application design is important. Luckily, with effective chat application design, you can avoid these issues and make the user experience pleasant. Consider these key insights and best practices for better chat application design:
Why Chat Application Design is Important
The users of your chatbots may not remember how your bots have helped them but they will remember how your bots made them feel. A chatbot that does what users expect them to do makes the experience of using your bot a happy experience. But if your bot takes users in loopholes only to fail to answer their question, then it can create a poor user experience. That’s why it’s important to focus on chat application design.
Chatbots are becoming increasingly prevalent in consumers’ daily lives as well as in business. Today. chatbots are helping consumers book and confirm flights, learn languages and choose outfits to wear with bots from brands, such as KLM Royal Dutch Airlines, Expedia, Duolingo and Tommy Hilfiger.
In business, chatbots are helping marketers reach their target audience and automotive dealers create awareness while qualifying leads.
Experts also predict that chat-based workflow with apps like Slack will be the norm for answering quick questions or make decisions fast. With the right chat application design, you can enhance the user experience.
Implementing Effective Chat Application Design
Creating a great user experience is essential to enhancing your chat application. But you have to have a plan. Put these tried-and-true practices to work for chat application design success.
Think about the intent of the user. Implementing effective chat application design calls for understanding what the user wants and why they need your chatbot to address their needs. If you design with the user intent in mind, you can narrow down the content your chatbot shares so that it’s valuable and relevant to addressing users’ questions.
- Design for errors. Your chatbot may encounter questions it’s not ready to answer. So, it’s important to design for errors. Include error messages that are simple to understand and tell your target audience about the next steps they can expect.
- Know the right time to offer quick replies. A quick reply helps keep the flow of conversation consistent. They are also useful to include if you don’t want the user to have the option to select the answer at a later time. For instance, you can design your chatbot to include a quick reply that gives users the option to select between the color blue and red when choosing a color for a bag they want to order. After the user selects the color, it disappears so they don’t choose it again.
- Test your chatbot. It’s also critical to test the design of your chatbot by using prototyping tools, such as Botsociety. With a prototyping tool, you can get a glimpse of the experience users may have. You can also create a high-quality, interactive bot that you can present at meetings to important stakeholders and even test with beta users to identify issues that require fixing.
If you want to enhance the user experience, then it’s important to think about your chatbot application design. The great news is that you can create an effective chatbot by putting a few best practices in place. By following these tried-and-true methods, you can design your chatbot application for success.
Also published on Medium.