When users search for content via a search engine, such as Google or Bing, it’s not uncommon for them to click on the links that populate on the first page of results. If you’re trying to sell products or services online or reach a specific audience, ranking on the first page is crucial for getting in front of your target audience. But how does this even take place? It’s all thanks to a little “bot” magic using a Search Bot.
A search is a type of Internet bot that crawls the web indexing content in search engines. These bots are also referred to as search engine bots or web crawlers and can impact the discoverability of your chatbot or voice assistant. So, it’s important to understand what a search bot is and why it’s important even when you’re developing chatbots and voice assistants. Here are some important considerations to take into account:
Why Search Bots Matter
In today’s digital world, search bots are vital for ranking your online content to create awareness and opportunities to engage with your target audience. Some popular search bots include Googlebot, Bingbot, and Slurp, which are the search bots that use sophisticated algorithms to index content via the web on Google and Yahoo.
Companies and bot developers even create their own search bots to target specific keywords and build it within their own websites to enhance the user experience. When a developer creates a search bot, they design it to visit newly or updated web pages. Properly indexing these sites often requires ensuring the content is relative, authoritative and valuable based on the keywords. It plays an important role in search engine optimization (SEO) and can affect how well your chatbot is discovered or ranked online by users.
Optimizing for a Search Bot
If you want to improve the user experience or increase your opportunities for your target audience to find your chatbot online, then it’s important to optimize it for the search bot of the search engine your audience may use. Try these best practices to optimize your chatbot for search bots successfully:
- Keep keywords in mind. Keywords important for improving discoverability among your potential audience. So, it’s important to ensure you use them where it matters if you want a search bot to properly index your chatbot online and help your target audience to find your chatbot. Put keywords in the meta descriptions of your landing and About pages of your chatbot.
- Get help. Consider using the help of a professional with conversational design experience. Leveraging this help can provide you with a different perspective so that you can ensure your bot is providing relevant answers to questions your users may have. For instance, a conversational designer can help you consider the different answers your bot can provide, including links to frequently asked questions to other relevant content on your site.
- Leverage prototyping tools. Prototyping design tools, such as Botsociety, help you create a functional chatbot that users and developers can test for errors. You can test for errors in the flow of conversation, including the responses the chatbot provides to questions. This can help you identify issues before you make the final product and integrate it within your site. An error-free bot makes it easier for a search bot to properly index and ranks your online content, too. If you’re creating a search bot, you can even use prototyping tools to help others visualize your concept. When you take advantage of prototyping tools, you can help others imagine the interface and potential uses of your search bot.
As web content continues to grow online, it’s important to optimize your chatbot for search bots. By optimizing your chatbot, you can set it up for search bot success and get it in front of your intended audience.