Halloween may be around the corner, but that doesn’t mean you have to follow poor UX design tactics that scare your target audience away. Check out these UX design mistakes to avoid and what you can do instead to fix them.

1. Not Thinking About Your Audience

Your target audience is the reason why your chatbot exists. But if you design a standard chatbot and forget the needs of those who will use your app, you risk creating a poor user experience that could jeopardize your chatbot’s success. Instead of taking this chance, always consider your audience’s needs first. Consider the design of the product, the branding, function and its usability and determine if it is providing value to your users or keeping them from using the chatbot to their advantage.

2. Missing Personality

When your chatbot lacks a personality, it’s removing the human-like element that your audience can relate to. Instead of making this terrifying mistake, capture your audience’s attention by infusing personality into your chatbot. Research your audience and understand what language or types of conversations they respond to the best. Consider the questions they may have and design your conversations around these questions. Also, ensure your chatbot is probing customers using relevant questions that can help it understand unclear answers or questions your users may provide. Also, make sure the personality of your bot aligns with your brand’s identity.

3. Poor Navigation

If users are finding it hard to navigate to where they need to go within your chatbot app, you can easily lose their interest. Poor navigation is a mistake worth avoiding and requires considering the behaviors of your audience. You can put poor navigation to the side by thinking about how your audience uses your chatbot. Consider the placement of the buttons they’ll need to answer the chatbot’s questions. Also, consider designing buttons as a way to suggest answers to your audience to improve the user experience.

4. Playing “Copy Cat”

It’s not always easy coming up with original content to help make your chatbot’s conversations unique. But one of the biggest mistakes you can make is taking on the “copycat” role and replicating the UX design of your competitors to create a script your chatbot can easily follow. This breaks the best practice of thinking about your users first and considering their needs. Your competitors didn’t make a chatbot for your customers, so don’t copy their conversations. Instead, use competitors or other sources as inspiration. Implement A/B testing to test what is improving the user experience and which elements you should remove. Base your chatbot conversations on these elements to create a unique script created just for your target audience.

5. Forgoing Prototypes

If you skip out on creating a prototype of your chatbot, you can waste a lot of time and money in developing a final product that may not even work. That’s because having an idea for your chatbot isn’t enough to know whether or not it’ll create a great user experience for your audience. You have to turn into a viable product users can test, which you can get done by creating a prototype. It’s one of the best ways to determine if your chatbot experience works since it brings it to life. You can leverage modern prototyping tools, such as Botsociety, to create your chatbot and test out how users interact with your chatbot.

Final Thoughts

These UX mistakes are the types of blunders that go “bump” in the night. The great news is you don’t have to make the same mistakes. Just apply UX best practices and avoid these pitfalls to improve the user experience. Botsociety now offers unlimited mockups and team members on the free plan so take advantage of this and design an experience that converts.


Also published on Medium.


Bianca Nieves

Digital Marketing Manager at Botsociety