Engaging with your audience is important for driving customer loyalty and sales, and SMS Bots are making engaging with audiences easier. Creating an SMS Bot for your business or brand is simple when you apply effective strategies. But understanding the basics of SMS bots, what is involved in the creation process and why you should make one is important if you want to effectively drive engagement. Consider these key elements:

What is an SMS Bot?

An SMS Bot is a chatbot or software application you can develop to support conversational content via text messaging. With an SMS Bot, you can develop a conversational interface that helps answer customer questions, handle responses and, ultimately, drive engagement without the need for downloading a messaging application. These chatbots leverage natural language processing (NLP), which make it easier to design interactive conversations. You can even add buttons and animated GIFs to make your SMS bots more engaging and easier for your customers to use.

Why Create Your Own SMS Bot?
sms bot sms bots

It’s crucial to keep your customers engaged if you want to drive loyalty, enhance their experiences and drive sales. Text messaging has become an easy way to communicate with customers on a personal level and drive engagement. SMS Bots can help you take advantage of engagement opportunities thanks to the accessibility and ease-of-use they provide to customers. You can use an SMS bot to create a personalized experience and facilitate open-ended conversations that go beyond the “yes-or-no” style dialogs of the past. You can also easily scale your customer service with the help of SMS Bots while delivering customized conversations to provide the help your customers need. Whether that means providing the status update of an order or answering a question about your service, SMS bots can help you help your customers and drive engagement.

Creating Your SMS Bot

To create an SMS Bot, it’s important to develop a procedure for getting it done. Here are a few best practices to apply:

  • Get an API and IDE. With an API, you can send SMS messages via a gateway that translates these messages into HTTP requests. After setting up a phone number, you can also use the API to encrypt and authenticate your SMS messages. APIs are also useful for accessing an SMS Gateway List all in one location so you can send email-to-SMS text messages. With an integrated development environment or IDE, you can host and program your SMS in the programming language of your preference.
  • Develop Your Script. It’s important to ensure your SMS bot is addressing your customers’ needs. That’s why it’s critical to think about the conversation your customers will most likely have with your chatbot. Develop your script and include responses that will deliver the best experience for your customers. The goal is to think the way your customer would think as you are developing your dialogue.
  • Leverage a Chatbot Prototype Tool. Before you can deliver a final product, you have to have a product that you can test. With a robust chatbot prototype tool, such as Botsociety, you can get this done. You can create a mockup of your SMS Bot that can help you envision what the final product will be. You can also take it a step further and create a prototype so that your SMS Bot is interactive that you can use for demonstration purposes. This helps your target audience and potential investors understand and envision what your SMS bot can do once the final product is ready.

Final Thoughts

Creating an SMS Bot is an exciting step towards making a concept become a reality. To help you along the way, you can use a robust chatbot prototyping tool, such as Botsociety. By applying these best practices, you’ll be one step closer to creating a usable product that helps drive engagement and keeps the conversation going. Create your free account today!



Categories: Ideas

Bianca Nieves

Digital Marketing Manager at Botsociety