Not that long ago, artificial intelligence was science fiction — you could only read about it in futuristic fantasy novels. Today, AI assistants, or “bots,” are a reality, and these software applications are a powerful marketing tool which could transform your business. Many companies have made the decision to make a bot. Just 15 percent of businesses currently use AI, but 31 percent say they plan to incorporate this technology into their business in the next 12 months. Moreover, 72 percent of business leaders think AI will provide them with a “business advantage.” Want to build a bot? Building bots of your own will let you communicate with customers, generate more leads and boost revenue. Here’s how to do it and become a great chatbot maker yourself.

1. Make a Bot

Developers customize bots to automate specific business functions that your staff would normally execute. Think of a bot like a member of your team that carries out multiple tasks 24 hours a day, seven days a week, without being paid. Or a one-man band that plays several musical instruments at once. The possibilities are endless. You can build a bot that’s part-salesperson, part-marketer, and part-customer service assistant.

Chatbots simulate conversations with your customers in chat rooms and on social media platforms. They can quickly resolve customer service problems, cross-sell products and move leads through your sales funnel without you having to do a single thing.

Manage your expectations as a chatbot maker, though. Bots can’t file your taxes or close business deals. Not just yet, anyway. “Ultimately, the purpose of a bot is to provide a service people actually want to use — time and time again,” says HubSpot. “No bot is meant to do everything, so when you set out to create your own, think of an existing problem that it can fix in a more efficient way.”

2. Choose a Conversational Design Suite

Building bots can be fun and useful if you consider conversational design prior to building. Conversational design lets you automate interactions between your company and your customers via voice or text. This is a complicated process that involves lots of code and other complex activities.

As a business owner or marketer, you probably haven’t got time to create a chatbot from scratch on your own. This is where a conversational design suite like Botsociety comes in. This fast, flexible program lets you design, preview, and prototype an AI assistant for platforms like Facebook Messenger, Google Home, and Kik. It’s a lot easier than you think, and you can create several bots in one place.

3. Measure the Success of Your Bot

Building bots can be fun, but you’ll need to measure the success of your bot to really see some value. Once you’ve implemented your chatbot on a platform like Facebook Messenger, you can use the latest analytics software to gauge its success. Find out, for example, the number of leads your bots generate on various platforms. Alternatively, send your customers a questionnaire and ask them what they think about interacting with your bot. Was it a smooth, pleasant experience? Their answers will provide you with valuable insights.

If you need to tweak the design of your bot as a result of your research, you can always make small changes in a chatbot maker like Botsociety via DialogFlow.

More and more businesses — H&M and airline KLM are just two of them — are incorporating chatbots into their sales, marketing and customer service processes for more effective consumer engagement. Now you can do the same. Follow the tips on this list when creating your next bot, and you too could interact with your customers without human intervention and be the next best chatbot maker.

Want to make a bot of your own? Don’t be afraid. Jump right in and get started today.


Bianca Nieves

Digital Marketing Manager at Botsociety