Here’s the second part of our users’ interviews segment.
Last month we got in touch with 
Ishay from Initech. Now meet Sergio, a proficient bot designer and Scrum enthusiast.

Sergio Torres PalominoCould you tell me a little bit about yourself and your role in the project?

My name is Sergio Torres Palomino and I am a computer engineer for Informatica el Corte Inglés SA, the technology company of the El Corte Inglés Group, the biggest department store group in Europe.

We are specialized in providing digital solutions and value-added services to digitally transform companies and public entities.

Chatbot development is an area of the new Big Data Lab (BDiA “Big Data in Action”), where I work.

I am a bot developer myself and I like to experiment with different technologies (Microsoft, IBM,,, Sequel, etc).

I am also a Big Data consultant, so I research and test new technologies looking for new business opportunities.

What project did you work on using Botsociety?

We were introduced to Botsociety by the Beeva team.

We use it to make examples of the conversations of our bots, and we can do that in a short time before we start developing it so the client can see it.

Right now we are working on a bot that improves the communication between the administrative staff and the rest of the company: it’s basically a CRM system.

This will allow them to save time in administrative procedures, opening tickets, simplify internal processes and integrate with other systems.

As I said, we look at new ideas arising in our technological environment, with a focus on how to save time and perform simple tasks.

We were really inspired by the two winning bots in the last Botathon international: Skoolbot and button.

Ah, Madrid Madrid, such a charmer..

Ah, Madrid Madrid, such a charmer..

Why are you thrilled about chatbots?

We are taking a close look at the technological progress and I believe chatbots will be the next step for businesses.

Do you think it’s important to design your bot before building it? If yes, why?

Absolutely! Everything needs to be designed before building it! Try building a house without using Autocad first!

What learnings would you like to share?

We are huge fans of the Scrum development methodology and all the benefits it brings. IECISA allowed me to work with agile methodologies that are not yet mainstream in Spain.

Usually, we work following these steps:

  1. Choose a product owner. This person was on the client side.
  2. Choose a team. We need computer engineers to program the code and train the model of the context (train the cognitive service).
  3. Choose a Scrum Master.
  4. Develop and prioritize backlog. Consulting with stakeholders and the team to ensure that they represent both what the client wants and what is feasible to build.
  5. Make a fine-tuned estimate of the list of outstanding objectives.
  6. Planning sprints.
  7. Make the work visible. With a Scrum board and its three columns: Pending, In progress, Done.
  8. Scrum Journal. Daily Meeting.
  9. Sprint review or demonstration.

Scrum allows us to create a great context of the bot (cognitive service) because we talk constantly with the client and he is the one overseeing this context.

Thank you for your time Sergio, and keep sketching!

My pleasure, Luca! And thank you for the great opportunity!

[ Originally posted on Medium]


Categories: Interviews

Vittorio Banfi

Co-founder at